Merchandise as an extension of brand prestige — collectible pieces that embody intention, craftsmanship, and story.
At Delulu, every object we make is designed to outlive the moment that introduced it — to sit on a shelf years later, still telling the story. From exquisite materials to bespoke design and finishing, each item is a sensorial expression of a brand story.
From tabletop ceramics to leather goods to bespoke packaging — each commission is shaped from your brand's story, not from a template.
Custom-made for Guerlain · 2025
Range Rover Sport · 2024
Confidential luxury client · 2024
Little Roses Foundation · 2024
SS Rice News Annual · 2024
Multiple luxury clients · 2024
We source from artisans across Vietnam — and occasionally beyond — to match the right material to the right story. Each material has a sensorial logic.
For weight and transparency. Vessels, vials, awards, decorative objects. Crafted by master blowers in Lam Dong.
For tactility and patina that improves with age. Wallets, journals, accessories, packaging. Tanned and finished in HCMC.
For warmth and heritage. Tableware, tea sets, decorative pieces. Bat Trang artisans, with custom glaze development.
For softness and color. Scarves, throws, bags, branded apparel. Mulberry silk from Bao Loc, finishing in HCMC.
For structure and weight. Bases, frames, hardware. Kiln-dried hardwood, brass cast and patinated by hand.
For narrative detail. Invitations, packaging, journals, certificates. Cotton stocks, hand-pulled by traditional press.
Five stages, six to twelve weeks, no shortcuts. The shorter timelines either compromise materials or skip iteration — neither belong in this practice.
What's the moment? Who's the audience? What should they feel when they unwrap, hold, or place this object? We don't sketch yet — we listen.
Two or three concept directions explored at sketch level. Materials, silhouettes, finishes presented as physical mood boards — not just renderings.
Selected concept made physical. One sample in real materials, real finish. Adjustments are expected — most pieces go through 2–3 sample rounds.
Hand-production by selected artisans. We are present during runs to ensure quality consistency — especially for batches over 100 units.
Each piece delivered with a story card and origin certificate. We photograph the final batch — assets become yours for storytelling.
We accept around 12–15 merchandise commissions per year. Whether you're imagining a single statement piece or a 5,000-unit run, the conversation starts the same way — by understanding the story.
Commission a piece →