Where the studio drops its shoulders. Where work feels like play, and play feels like where the best ideas live. A glimpse into how we move, what we celebrate, and the moments that don't make it into client decks.
No two days are identical, but if you walked in on a Tuesday, this is roughly what you'd find.
The first hour is sacred. Phin coffee brewing, conversations about weekends, music playing softly. Niem usually arrives second-to-last — never first.
15 minutes max. Each person shares: what they're stuck on, what they need, what they're excited about. Standing optional. Pajamas allowed (we've seen it).
Two-hour block of focused making — sketching, writing, wireframing. Slack pauses. Meetings forbidden. The kind of quiet that makes good ideas possible.
Cơm tấm down the alley. Bún bò if it's hot. Banh mi run if it's deadline week. The table where decisions actually get made.
Afternoons are for collaboration. Site recces, Bat Trang trips, fabricator workshops, vendor calls. Or just two people huddled over a laptop solving something.
Whoever has something to show, shows. WIP work, half-finished moodboards, voice memos from a venue. No critique, just curiosity. The rule: kindness first, sharper second.
Most of us go home. A few stay later when there's a deadline. We don't celebrate overwork — we celebrate finishing well. Big difference.
Six storytellers. Six reasons they stayed. (Stuck to the wall with washi tape, where the best things go.)
I came for the projects. I stayed for the people who actually listen when you say something half-formed.
Niem hired me when I had three months of experience and one good portfolio piece. Five years later, I lead my own team.
The first time I disagreed with Niem, he said “tell me more, I want to be wrong about this.” That changed how I work.
I came from a big agency where I felt invisible. Here I have a name, a voice, and people who notice when I'm tired.
Every project teaches me something. Every event ends with us slightly better than we started. I don't know what else to ask for.
We say no to a lot of briefs. That used to scare me. Now I understand — saying no protects what makes us good.
The rhythms that make us, well, us. Some inherited from the first year. Some invented along the way. All non-negotiable.
Every Monday at 9:30, someone picks one piece of work — anyone's, from anywhere — and we watch it together. 5 minutes. Sets the tone for the week.
Every Friday at 5pm. Whoever shipped something talks for 2 minutes. Whoever has a birthday that month gets cake. Cake is non-optional.
Half-day field trips to our merchandise partner village. Hands in clay, lunch with the artisans. Some of our best ideas have come from these afternoons.
Once a quarter Niem writes the team a long letter. About the year so far, what's coming, what he's grateful for. Hand-printed. Pinned to the wall.
Once a month, the studio's open Saturday for personal work. Painting, writing, side projects. No clients. Just making for the love of making.
Once a year we close the studio for 3 days and go somewhere none of us has been. Da Lat. Hue. A beach in Phú Quốc. Always work-adjacent, never work.
The unposed photos. The behind-the-scenes. The moments we almost forgot to capture.
Career stories from inside the studio. Some over five years. Some over five months. All real.
Joined as a 22-year-old intern after losing his job at a big agency. Five years later, he leads the creative direction for Delulu's flagship luxury accounts.
Joined to manage one event. Stayed to run our biggest accounts. Now mentors three junior producers and represents Delulu at industry events.
Started as a 6-month intern still in university. Took ownership of a small NGO project — and made it sing. Hired full-time before her contract ended.
Worked with us as a freelance strategist for two years. We kept asking her to stay. She finally said yes. Now leads strategy across all client accounts.
Our four values aren't on a poster. They're in the way we work — every day, every project, every conversation.
Every brief is approached as a narrative first. Logistics second.
Real budgets. Real timelines. Real disagreements, surfaced early.
Details matter. Even the ones the client will never notice.
Beauty without purpose is decoration. We make work that means something.
We're always looking for storytellers, producers, strategists, and craftspeople who care about the small things. See if there's a fit.
See open roles →